Miguel Zarzar
Senior Business Development Executive

Miguel ZarzarMBA

What I do

I build and scale commercial operations across Latin America and the United States.

Track record

25+ years of P&L accountability. Seven markets opened. Teams of 250+.

Based in

Boca Raton, Florida · English & Spanish

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ChilePerúColombiaMéxicoBrasilArgentinaUruguayUnited States ChilePerúColombiaMéxicoBrasilArgentinaUruguayUnited States
01 —
Profile

Growth is a discipline, not a lucky quarter.

Results-oriented executive with substantial experience designing and implementing sales and marketing strategies that meet real business objectives — not slideware.

An intuitive leader with acute business acumen and expertise in sales development and market penetration.

Read a market, decide where the opportunity really is, build the team to capture it.

Open to executive roles, board seats and selected consulting engagements.

MBACENTRUM · Pontificia Universidad Católica del Perú
BSc, ManagementUniversidad Adolfo Ibáñez
BEng, TelecommunicationsUniversidad de Chile
Assoc., MarketingUniversidad de Chile
Miguel Zarzar, MBA — CENTRUM PUCP
MBA · CENTRUM PUCP, Lima
25+Years in leadership
7LATAM markets opened
250+Professionals led
15M+USD budget managed
02 —
Areas of Expertise

Where I create leverage

01Strategic Planning & ExecutionDirection
02Business DevelopmentGrowth
03Market Research & AnalysisInsight
04Sales & Marketing ManagementRevenue
05Account Management & Revenue StreamsRetention
06Corporate Governance & StakeholdersBoardroom
07Operations ManagementDelivery
08Continuous Process ImprovementEfficiency
09Complex Problem SolvingJudgement
10Staff Training & LeadershipPeople
03 —
Career

Three decades, seven markets

Every role below carried a number. This is what happened to it.

2016 — 2024 Fort Lauderdale, Florida
Centah Inc.
Centah Inc.
Business Development Manager
Software & service-delivery platform · Latin America

Designed and executed the LATAM expansion strategy end to end.

  • Led the expansion from 2 to 7 Latin American countries.
  • Implemented the Centah software solution across the region.
  • Ran business operations in seven countries.
2012 — 2015 Chile · Perú · Colombia
Telectronic
Telectronic
General Manager — Regional
IT integration · cloud · SaaS · contact center · voice & data

Led 180+ IT professionals across three countries.

  • Managed a US$15M+ budget.
  • Oversaw regional IT integration and convergence.
2008 — 2012 Lima, Perú
Telectronic Perú
Telectronic Perú
General Manager
US$8M+ annual sales · 70+ professionals

Controlled operations and drove sales with a strong service culture.

  • Exceeded sales goals by 18% and profit goals by 23%.
  • Introduced performance evaluations and new customer-care technology.
  • Streamlined operations and implemented cost savings.
Earlier Santiago, Chile
Movistar Empresas
Movistar Empresas
Sales Manager & Business Manager
Movistar Empresas, Chile
  • +9% sales productivity through key-account prioritisation.
  • +13% customer satisfaction; 102.1% compliance in 2007.
  • −18% default rate; 125% compliance in that area.
  • −14% budget expenses.
Foundation Santiago, Chile
Telefónica CTC Chile
Telefónica CTC Chile
Commercial Business Manager
Compañía de Telecomunicaciones de Chile

Commercial leadership inside Chile's largest telecommunications operator.

Companies & clients
Centah Inc.
Centah Inc.
Telectronic
Telectronic
Movistar Empresas
Movistar Empresas
Telefónica CTC Chile
Telefónica CTC Chile
Verint
Verint
Education
CENTRUM PUCP
CENTRUM PUCP
Universidad Adolfo Ibáñez
Universidad Adolfo Ibáñez
Universidad de Chile
Universidad de Chile
04 —
In Action

The work, not the job titles

Boardrooms, stages, press conferences and client tables.

Miguel Zarzar delivering an executive keynote
Speaking · Regional

Executive keynotes on customer engagement

Leading the conversation with C-level audiences.

Miguel Zarzar presenting
Leadership

Teams of 250+, in two languages

The unglamorous work behind +13% satisfaction.

Press conference, Telefónica CTC Chile
Public Affairs · Telefónica CTC

Fronting the press for a national telecom brand

Accountable for the message as well as the number.

Executive round table on customer engagement and Big Data
Client Program · Verint

Competitive advantage through Customer Engagement and Big Data

Turning technology conversations into commercial pipeline.

Executive breakfast briefing
Demand Generation

Executive breakfasts that open markets

The playbook behind going from two countries to seven.

Recognition at CENTRUM PUCP
Education · Recognition

MBA · CENTRUM, Pontificia Universidad Católica del Perú

Completed while running a multi-country P&L.

05 —
Media & Downloads

See me work

Talks, interviews and material you can take away.

Showreel — add assets/video/showreel.mp4
Talk
YouTube / Vimeo link
Interview
YouTube / Vimeo link
Panel
YouTube / Vimeo link
PDF

Executive Résumé — Miguel Zarzar, MBA

English · Full career detail
Download ↓
PDF

Executive Résumé — Spanish edition

Drop the file into assets/docs/
Soon
PDF

LATAM Market Entry — a one-page framework

Lead-magnet slot
Soon
06 —
How I can help

Four ways to work together

01

Executive Leadership

Full-time GM, CRO or BD leadership.

  • P&L ownership
  • Multi-country teams
  • Fully bilingual EN / ES
02

Board & Advisory Seats

Independent perspective for boards.

  • Corporate governance
  • Regional risk & opportunity
  • Commercial due diligence
03

LATAM Market Entry

Take a product or platform into new LATAM markets.

  • Market sizing & prioritisation
  • Partner & channel selection
  • Go-to-market and first revenue
04

Fractional / Interim Executive

Senior commercial leadership by the month.

  • Sales-team turnaround
  • Pipeline & forecast discipline
  • Interim cover during transitions
07 —
Off Duty

The person behind the P&L

Tennis, Formula 1, the bike, and a permanent excuse to get on a plane.

01Tennis
02Formula 1
03Cycling
04Travel
Boating, Fort Lauderdale
Toronto
Miami
Lakeside, Florida
St. Augustine, Florida
Van Gogh exhibition, Toronto
Contact

Let's have a real conversation.

Tell me what you are trying to move.

I reply personally within 48 hours.